WHY DO BUSINESSES AND ORGANISATIONS WANT TO HIRE GOOD CONTENT-WRITERS?

Industries which need content writers and the growth potential of these industries

- SAAS
- Edtech
- Fintech
- Legal
- E-commerce & D2C

HOW CAN A CONTENT-WRITER HELP CLIENTS?

Building a blog for tech companies that helps in lead generation

- SEO, keyword research
- Copywriting
- Story telling
- Research and compilation
- Documentation and case studies
- Long form articles
- Opinion pieces
- Guest posting for link building
- Creating high quality call to actions
- Conversion optimization
- Studying analytics

Building social media presence and community for a startup

- Copywriting
- Understanding/ profiling audience and market research
- Studying other successful content creators and modelling them
- Engaging regularly with the audience

Building an email funnel to convert leads

- Lead nurturing through emails or direct messages on whatsapp/telegram etc -- -requires sharp content - not too long but very valuable
- High quality research
- Deep understanding of what is valued by your audience
- Copywriting that leads to sales
- Understanding how to operate software like mailchimp, ConvertKit, WATI, Gupshup etc.
- Managing delivery rates, creating flows (what happens if someone does not open a certain email? What do you send next?)
- Optimizing subjectlines
- Studying analytics

Content strategy for inbound marketing

- Identifying resources our potential clients want
- Creating high quality resources
- Creating landing pages that convert
- Making sure people are opening mails and using our content
- Following up to make them take action and buy our product
- Staying in touch even after they buy to ensure client delight through content

Writing a high conversion landing page

WHAT ARE THE SKILLS NEEDED TO SUCCEED AS A CONTENT-WRITER?

Copywriting Research and compilation Documentation and case studies Long form articles Opinion pieces Guest posting for link building Creating high quality call to actions Conversion optimization Studying analytics

HOW TO USE STORYTELLING IN YOUR WRITING

Why story-telling is effective Structure of a story Protagonist Challenge Victory Message How to narrate the story crisply Examples Video: How does SEO, networking and writing blogs help you in your career if you want to pursue other roles Video: Why do we encourage LawSikho students to write articles? Video: Challenges one faces while writing articles Video: Mistakes people make while researching Video: Do’s and Don’ts of article writing Video: Frequent queries on article writing

TYPES OF MARKETING CONTENT

Landing pages Emails Call-to-action buttons Proposals Social media posts Image and video captions Newsletters

TYPES OF BLOG POSTS AND THE PURPOSE SERVED BY THEM

Listicles, such as “5 things you can do to improve your Twitter following as a startup CEO” Instructional or “How to” Articles, such as “How to improve the conversion rate of your landing pages” Comprehensive Guides - These are usually relevant for years unless the market, or the law, or something else changes Case Studies, such as, how a customer saved 20% on their marketing expense by using xyz tool Articles about trending topics, such as “How will the upcoming elections/budget impact foreign investors” Promotional content

DIFFERENCE IN CONTENT AT DIFFERENT STAGES OF THE MARKETING

“AIDA” framework and overview of a marketing funnel Top of the funnel content Middle of the funnel content Bottom of the funnel content

AFTER-SALES CONTENT

Onboarding content Content to obtain product feedback/recommendations Upselling content and special offers

HOW TO WRITE PRODUCT DESCRIPTIONS FOR E-COMMERCE SITES

Examples of projects available with LawSikho\'s freelance team Importance of creativity and unique expression How to write product descriptions for garments, jewellery, health products, cosmetics, electronics Common mistakes made by people who take these projects and how to avoid them Principles for writing great marketing copy

HOW TO STRUCTURE AN ARTICLE

Determine the purpose: e.g. building a brand, or getting leads, educating customers, etc. Identification of niche and target audience Identify and address industry/ stakeholder pain-points How to identify important keywords How to use advanced search features in Google and other search engines to get more relevant results How to create a structure for your article

HOW TO INTRODUCE ORIGINALITY IN YOUR ARTICLE

Self Explanatory

HOW TO MAKE YOUR PRESENTATION MORE EFFECTIVE (COMBINE WHEN YOU TEACH LISTICLES AND “HOW TO” ARTICLES)

Use of formatting techniques Inclusion of diagrams and flowcharts Common types of diagrams that you can use from built in features of Excel/Google slides How to improve the relatability and connect with your audience

HOW TO ADD CREDIBILITY TO YOUR ARTICLE

Data related to market trends/ potential Personal stories Include quotes of successful people Add case studies Use surveys to support your findings

HOW TO WRITE A CASE STUDY

Story Problem statement Solution Results Call to action

HOW TO SCHEDULE AND OBTAIN SUCCESS STORIES EFFECTIVELY

Identification of successful customers Develop the pitch or why they should speak to you Preparation of questions Schedule interviews Follow up Write the findings Obtain confirmation Publish

HOW TO DOCUMENT YOUR CLIENT/STARTUP CEO’S JOURNEY OR ORIGIN STORY FOR AN ARTICLE

Self Explanatory

WRITING THE ARTICLE

Guide to writing effective articles Guide to writing effective blog posts Simple 5 step guide on how to write effective and popular legal articles Video: How to write your first article Video: How much time to devote for writing an article Video: Biggest mistake you will make while writing a new article Video: What problems do you face while writing articles? Video: Writing challenges: Maintaining structure and flow

BASIC REQUIREMENTS TO WRITE AN ACCEPTABLE ARTICLE

Clear topic and headings Division into paragraphs Short sentences Clear inferences Grammatical correctness Appropriate Formatting No Plagiarism Maintain flow between different paragraphs

STRUCTURE AND SAMPLES OF DIFFERENT TYPES OF ARTICLES

Listicle “How to” article Exhaustive/comprehensive article Personal story Case study Article based on market trends and opportunities

HOW TO ADD ELEMENTS TO YOUR ARTICLE

Use storytelling Add personal stories Substantiate your findings with market research and data Use customer case studies

READER-FRIENDLY AND ACTION-ORIENTED WRITING

What kinds of actions can readers take after reading your article How can you measure whether your article was effective or not? How can you send a report on effectiveness of your article to your client How to include appropriate calls to action without making your article too “salesy” How to edit and proof-read your article Select examples of well-structured articles How and where to publish your article Overview of different citation formats for academic writing

GUEST POSTS

How to write guest posts

- Why and how guest posts help in building credibility and traction
- How to shortlist prospective and high-traffic websites for guest posts
- How to choose a topic for a guest post
- How to reach out to newspapers and journals for guest posts
- Editing and formatting your guest posts
- Inclusion of backlinks and bylines for your guest posts

How to approach startup entrepreneurs to get them covered through your guest posts How to send a pitch to a media house How to write a whitepaper

- What is a whitepaper?
- Difference between a whitepaper and a blog
- Difference between a whitepaper and other marketing copy
- Select the target audience
- dentify a topic and a market problem
- Propose a solution
- Give case studies
- Calls to action from a whitepaper

How to write a newsletter

- How is a newsletter beneficial for brands and why every business needs to have one
- Determine the purpose of the newsletter
- Select a name for the newsletter
- Write the content
- Identify a structure and design
- Newsletter vs. email content
- Example of newsletter from “The Ken”

How to write a high conversion landing page

- Identifying problems that resonate with audience
- Proposing a solution
- Explaining why this solution will work
- Educating the prospect about why they should use our product or service v. our competitors
- Success stories
- Powerful call to action
- Popular landing page creation softwares
- Important metrics to measure the effectiveness of a landing page

How to write an email funnel

- Lead nurturing through emails
- High quality research
- Deep understanding of what is valued by your audience
- Understanding how to operate software like mailchimp, ConvertKit, WATI, Gupshup etc.
- Managing delivery rates, creating flows (what happens if someone does not open - a certain email? What do you send next?)
- Optimising subject lines and doing A/B tests
- Studying analytics

HOW TO NURTURE LEADS THROUGH WHATSAPP, FACEBOOK, WATI AND TELEGRAM

Self Explanatory

HOW TO CREATE BROCHURES OR WRITE WEBSITE CONTENT

What are the important pages for any website Top 5 No-Code tools that can be used to create websites How to create a website for yourself as a content-writer/freelancer How to create a website for a law firm

SEO

Keyword research On page SEO methods Off-page SEO methods Technical SEO How to track results of your SEO

HOW TO PREPARE ONBOARDING CONTENT

Elements of onboarding content Welcome Email Greeting Message Interactive Walkthroughs Setup wizards Feature Callouts Educational Content in “Empty States” Product Knowledge base

HOW TO WRITE AN EFFECTIVE WELCOME EMAIL

Self Explanatory

HOW TO PREPARE A SOLID KNOWLEDGE BASE

Self Explanatory

Syllabus

Course Plan

Training program on Zero to Success: For Aspiring Content Writers

Enrollment Closed