SERVICE BUSINESS MODELS & VISION

What does a 1 cr/year business look like What are the departments of a business What are the revenues, margins and costs like How much does the founder take home How much needs to be reinvested Overview of scalable and non-scalable businesses

HOW TO BUILD YOUR FIRST COMMUNITY

Tools for building a community: Discord, Whatsapp, Telegram, FB, LinkedIn, etc. How to get your first 100 members, 1000 and then 10,000 How to reach out to networks of successful people to build your community How to add value and nurture a community How to get feedback on your ideas Best practices for content moderation for mental peace and time saving How to facilitate members to contribute When to weed out miscreants How to use your community to identify your first offer

HOW TO GET STARTED WITH YOUR FIRST OFFER

How to select your niche, find ideas & problems worth solving How to conduct market research and identify customer pain points How to validate your idea and get your first 3 testimonials How to create your ideal client persona based on market research How to create the customer’s buying journey How to create your first offer

PRICING STRATEGIES & NEW SERVICE LAUNCH

Hourly vs. Lump sum pricing Blended models When to charge low and how to increase your prices How to add appropriate disclaimers How to use discounts & advance to increase conversion rates How to identify new services that can be scalable

HOW SET UP A SYSTEM TO GENERATE REFERRALS, CROSS-SELLING AND UPSELLING

What incentives to create to generate referrals How to track referrals How to create an upselling and cross-selling process How to move clients to high-ticket services to increase ARPU

HOW TO CREATE A BUSINESS DEVELOPMENT ENGINE

Components of irresistible offers How to implement your first marketing funnel Trust building measures Referral, cross-selling and upselling flywheels

STORYTELLING FOR SERVICE BUSINESS OWNERS

Types of stories: Personal origin story, Conversion story, Employee stories, Client/customer success stories Structure and format of a story How to identify the top 10 stories in your life to kickstart your business How to create stories that are highly emotional and move audiences How to deliver stories emotionally How to move audiences to take action with storytelling

HOW TO GENERATE LEVERAGE FROM TESTIMONIALS & AUTOMATE THEM

When to ask for testimonials Video, text and image testimonials Where to place testimonials for maximum leverage How to document a case study How to use testimonials and case studies to sign up new clients Tools and processes for securing testimonials continuously How to maximise benefits from reviews (if you run a B2C service business)

BUSINESS FINANCING

Top 5 financial metrics & how to measure them: Customer Lifetime Value, Average Revenue Per User or Ticket Size, Cost of Acquisition (CAC), EBIT and PAT How to increase customer lifetime value When should you spend on advertising What should your target Return on Ad Spend be and how to measure it How to avail financial support for services businesses - Unsecured credit, revenue based financing and supply chain financing (where applicable) How to collaborate with 3rd party finance partners (B2C) to facilitate customer payments and grow faster When to consider SME IPO

HOW TO NURTURE LEADS THROUGH MARKETING FUNNELS

How to maintain top of mind awareness TOFU, MOFU, BOFU Awareness, interest, desire, action Popular marketing funnel tools and builders How to get potential clients into your marketing funnel How to set up your first marketing funnel Email funnels, whatsapp funnels, omni-channel funnels Lead revival and re-engagement funnels

HOW TO STEP UP YOUR ONLINE PRESENCE IN THE DIGITAL ECONOMY

How to step up your social media presence How to set up your own website without hiring a developer or wasting 90 days How to set up a blog Guest posting How to improve Google Search rankings through organic SEO Directory listings How to create your first brochure for your services How to implement your first 3 marketing funnels How to create your first lead magnet/whitepaper Tools to configure a call-booking system How to write your first proposal

HOW TO ENABLE OTHER PEOPLE TO DELIVER THE SERVICE (REPLACE YOURSELF)

How to document service delivery when you personally deliver it How to create your first training How to set benchmarks for your service How to create processes and workflows How to audit the functioning of a process How to hire & train auditors How to evaluate whether the audit process is working

HOW TO RUN OPERATIONS & DELIVERY

Why service business owners hate support & how you can automate it How to implement an automated tool for email & phone support How to create your first training for your VA/support rep How to quantify measurable standards for service delivery How to measure the quality of your service when delivered by others What are the top support and satisfaction metrics to measure What are the top MISes you need Understanding NPS and CSAT How to conduct audit of services and delivery when you expand How to detect when the metrics are lying How to identify customised success metrics for your business & test if they’re correctly working

HOW TO RUN YOUR BUSINESS LIKE A FORTUNE 500 CEO

How to set a business vision for the next 6 months - 1 year at a time How to align the team What are the top metrics to track What are the top MISes that you need to build Identifying key areas and roles for the next level of growth

HOW TO RUN THE HIRING PROCESS

What are the top team members you need When to make your first hire Employer brand building so that you can become a talent magnet How to create your first interviewing and selection process and document it How to network with colleges When to stay away from hiring platforms and headhunters How to create your first internship program How to hire mid and senior level talent

HOW TO MANAGE A REMOTE TEAM

How to give a mission statement to every team member How to set effort-based and outcome based metrics How to track attendance, time and effort through tools How to structure compensation and incentives plans How to set up an Employee Stock Option Plan How to conduct weekly meetings How to manage remote teams through data and delegation (no politics) How to deal with performance (without drama) How can LawSikho/SkillArbitrage help you in the process of hiring talent

HOW TO CREATE LEADERS AND REPLACE YOURSELF IN THE ORGANISATION & FREE UP YOUR TIME

Basics of culture When to give promotions How to onboard mid-level & senior level team members How to transition out when others are taking over How to measure results after you have moved out What kind of mentorship and coaching systems you need to implement for the cycle to continue

HOW TO DEAL WITH COMMON LEGAL, COMPLIANCE AND TAX ISSUES

Incorporation: LLP vs Pvt. Ltd. Annual compliances Contracts Employee or other company policies Income tax (personal, for employees & for the business, including TDS & advance tax) Income tax and GST on foreign earnings Legal & consumer notices Negative reviews, online reputation management and defamation Setting up a Delaware C Corp When to seek external professional assistance How to select the appropriate service provider How to determine the budget and measure deliverables

Have you ever thought of launching your own 1cr/ year services business? What stopped you?

Syllabus

Course Plan

Service Business Entrepreneurship: Scale to 1 cr Per Year

Enrollment Closed